WEBSITE- Game Experience Demo

WEBSITE- Screen Grabs 

MINI-GAMES 

Throughout the competition, we created mini-games and challenges to draw fans in and keep them engaged, while also learning about features and attributes of the new 2014 Dodge Durango. The goal of the "Horsepower" video game, for example, is for drivers to collect 360 horses (equal to the Durango's 360 horsepower engine). In the "Catch the Girls" game players need to direct six of Burgundy's "babes" falling from the sky into the Durango's sunroof to sit in the passenger seats, filling the Durango's seven seats. The other three games - "Dirty Dancers," "Durango Car Wash" and "Flute Battle" - each have their own humorous way of showcasing the new Durango.

REAL-TIME RESPONSES

In an effort to keep fans motivated and continue playing, we responded to their social media posts about the competition in real-time and created custom motivational desktop backgrounds and websites encouraging them to keep touching Ron.