As the saying goes, you get what you pay for. And in the world of budget-priced compact cars, that usually means sacrificing style and sophistication in the name of affordability. But there’s one car that offers more, for less – a hot fudge sundae of a car, for the same price as a regular vanilla cone. Introducing the 2011 Jetta. The only car with the performance and quality of a high-priced German sedan, but priced like a typical Japanese econo-box. It’s not a good car. It’s a great car. We just priced it like a good one.
Agency: Deutsch
Role: Sr. Art Director
CW: David Povill
CD: Eric Springer, Michael Kadin
